Training module “From Idea to Value - Development of Destinations and In-Demand Services for Sustainable Growth”
Topics and format of program
In-person training (can also be adapted online or in a combined format). (7 hours)
Entrepreneurs and tourism service providers, local government specialists, destination
management organizations (DMOs), community organizations and NGOs, territorial and development
planners.
- Gain an understanding of the destination, service, or tourism product development cycle – from identifying
local value to value creation and sustainable development. - Learn methods for defining target audiences, developing offers, and creating the customer experience.
- Analyze cooperation opportunities between entrepreneurs, local governments, communities, and other
involved partners in the development of joint products and services. - Explore practical approaches and tools for strengthening sustainable development and economic viability.
Identifying local values and potential. Product and service development. Cooperation as a development tool.
Marketing and reaching the target audience. Value creation and sustainable development.
Step by step, participants learn how to turn local values and development potential into a competitive destination,
product, or service offer using cooperation, marketing, and sustainable development principles.
950 EUR (up to 30 participants)
Included: Initial information gathering and adaptation of training content to client needs; training materials;
consultations during training; after the training – electronic materials.
If the training location is more than 150 km from the trainer’s location or overnight stay is required, travel and accommodation
expenses are agreed upon separately.
Trainer
Simona Sniķe
Tourism, destination development, and management expert, trainer and seminar
leader, project manager, and consultant.
Time
Activity
Tasks
Format
Methods
30 Min
Introductions and
training overview
Introduce participants to the
training goals, program, and
principles of working; map
participant experience and
expectations.
Individual work,
group discussion
Icebreaker activity,
discussion
50 Min
Identifying local values
and development
potential
Identify territory, organization,
or enterprise resources,
strengths, and competitive
advantages.
Individual work,
pair work, joint
discussion of
results
Resource mapping,
discussion, case
analysis
60 Min
From idea to product or service
Learn product and service
development stages, define the value proposition and customer needs.
Content
presentation,
practical workshop
Theoretical
introduction, case
analysis, practical
assignment – idea
development
15 Min
Break
60 Min
Cooperation in territory
and service
development
Analyze cooperation
opportunities between
entrepreneurs, local
governments, communities,
and other stakeholders.
Group work
Discussion, idea lab,
joint formulation of
conclusions
40 Min
Target audience and
customer experience
Define target audiences,
analyze customer needs, and
develop an appropriate value
proposition.
Group work
Customer persona
development,
segmentation, peer
feedback
40 Min
Break
50 Min
Marketing, value
creation, and
sustainable
development
Explore product and service
promotion, monetization, and
sustainable development
approaches.
Content
presentation,
practical workshop
Practical examples,
discussion
60 Min
Idea workshop – development of individual action planIdea workshop – development of
individual action plan
Develop an initial development idea or action plan using the knowledge gained in the training.
Group work
Workshop,
consultations
15 Min
Wrap-up and reflection
Summarize main insights,
evaluate training outcomes,
and agree on next steps.
Group discussion
Reflection, feedback